a story—even if it’s only thirty seconds long. That’s why dialogues
can be so effective as radio ads. Dialogues and narratives also form
the core of many instructional and educational videos because stories bring
ideas to life.
Whatever the application, let me help
you create the stories you need. I will bring to the task creative
ideas for characters, plots, and settings along with an ear for the spoken
Here is a sample
radio ad. (Actually, it’s a little bit too long for a radio spot,
but I decided to let that pass in this case.)
Bob: (excited and enthusiastic)
Kate, you won’t believe this web site I
just found on the Internet! It may be the answer to our problems.
Kate: (dripping with sarcasm)
Oh, really, Bob? Maybe the site you found
today will be even more helpful than the site you found last
week—you know, the one that explained how a company could
avoid paying taxes by becoming a religion,…but the site you found
the week before was even better—you
remember, the one that
promises free ink jet cartridges every time you
win at their game of
solitaire,…and we shouldn’t forget
Bob: No, no, this isn’t
like that. It’s just this one guy’s site.
Kate: This better be good, Bob.
We’ve got more work than we can handle
right now, and I’m trying to get some of it done.
Bob: That’s just it.
Here, look at the home page.
Kate: (reading aloud) “Bruce Lilly—Professional
Writer & Editor.” So
this guy manages to create a home page that contains his name
and a few other words without making a single typo. Very
Bob: C’mon, Kate, just yesterday
you said you were dying to have
someone else do the writing for the company policies handbook.
Kate: Sure, but what makes you think
“Bruce Lilly—Professional Writer
& Editor” can do it?
Bob: Well, gosh, he’s a
professional, isn’t he? I mean, he’s got his own
web site, after all.
Kate: Bob, wake up! My ten-year-old
nephew has his own web site. That
Bob: But look, he’s got
samples of his writing on here, tons of ‘em. And
see all of these other pages—they describe the services he offers.
And look here—a list of references. We can call these people—or
e-mail them—and find out if he’s any good or not.
Kate: Hmm…, you know, Bob, you
may be on to something here. Let’s
find out more about this guy. And you know what, maybe your
net-surfing isn’t a waste of time, after all.
Bob: Really? In that
case let me show you this other site I found about
using astrology to plan business investments and ….
(We hear Kate give a big sigh as the
conversation fades out. Then a narrator comes on.)
Narrator: Good writing makes a
good impression—hire a professional. Go
more dialogue samples, click here.
to www.BruceLilly.com. That’s www.B-r-u-c-e-L-i-l-l-y.com.
narrators admired your dialogues for being natural and realistic.
Your writing talent and creativity are excellent.”
—Tsuyoshi Yoshida, Nullarbor